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Apple’s March 4 Event: New MacBook Pros, iPhone Updates Expected

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Apple is taking a different approach with its latest event, as new product announcements could happen all week long.

February 26, 2026


Apple is set to hold a special event on March 4, a date eagerly anticipated by tech enthusiasts worldwide. Known for its innovative showcases, Apple has hinted at several exciting product announcements through its uniquely designed event invitations. While traditionally, the company reserves major launches for its September event, this year deviates slightly, promising a fresh wave of technology introductions this spring.

What’s on the Horizon for MacBooks?

Rumors suggest Apple is ready to enhance its MacBook lineup significantly. A particular point of interest is the anticipated upgrade to the MacBook Pro series with new M5 Pro and M5 Max chips. These enhancements are expected to boost performance, catering to professionals demanding more power from their devices. The 14-inch MacBook Pro already available might soon be joined by more powerful iterations featuring these advanced chips.

While the focus seems to be on performance improvements, there is also speculation about potential design changes. Enthusiasts are hopeful for the introduction of a budget-friendly MacBook and perhaps even an OLED touchscreen MacBook Pro. However, the latter might not make an appearance until later in the year, despite some tantalizing hints from Apple executives.

New iPhone Models on the Way?

Apple’s iPhone lineup typically sees a refresh in September, but this March event could reveal an updated budget model. The iPhone 17E is anticipated to replace last year’s iPhone 16E, possibly maintaining its predecessor’s price point of $599. Reports suggest this model will feature an A19 processor, MagSafe technology, and the Dynamic Island design, first seen in the iPhone 14 Pro. Such upgrades would continue Apple’s trend of integrating cutting-edge technology into more affordable models.

Colorful Innovations and More

The event’s invitation, showcasing a playful mix of yellow, green, and blue glass shapes, has sparked speculation about new colorful MacBook options. This nod to the retro rainbow Apple logo suggests vibrant new designs could be on the horizon, aligning with Apple’s tradition of blending aesthetics with functionality.

In addition to hardware, the March 4 event is expected to offer media professionals a hands-on experience with these new devices. This approach highlights Apple’s commitment to not just launching products but also ensuring that they meet user expectations through real-world interactions.

Conclusion

As Apple gears up for its March 4 event, excitement builds around the proposed product upgrades and new releases. From chip advancements in MacBooks to potential new iPhone models, the company continues to set the stage for innovation in 2026. Whether you’re a tech enthusiast or a loyal Apple user, this event promises to deliver insights and surprises, reinforcing Apple’s reputation as a leader in the tech industry.


Originally reported by cnet.com. Rewritten by 360DailyTrend editorial staff.

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