Consumers across Brazil with lower incomes are proving to be a force to be reckoned with. Despite facing challenges, they are showing strong engagement and an increased willingness to spend more by 2025. However, there’s a significant disconnect when it comes to representation in advertising. On one hand, statistics reveal that 59% of individuals from

The Banco do Brasil and the Agência Francesa de Desenvolvimento (AFD) have solidified their intentions to secure 250 million euros (approximately R$ 1.6 billion) for sustainable projects focusing on bioeconomy, land restoration, low-carbon agriculture, reforestation, and biofuels. These funds are primarily earmarked for the Amazon, Cerrado, and Caatinga biomes. The initiative is expected to have