Just a few days back, the poster for the upcoming film “Coolie
” starring Aamir Khan alongside Rajinikanth was revealed to the public. Fans were thrilled by the glimpse of their favorite stars, especially since the poster hinted at an IMAX release. However, this seemingly exciting news has sparked controversy in the entertainment industry.
According to insiders as reported by Bollywood Hungama, IMAX had not officially approved Coolie’s release in their format. This revelation has raised questions about whether the makers of Coolie breached IMAX guidelines by prominently featuring the IMAX logo on the movie poster.
A trade source expressed surprise over this move, citing an alleged exclusive deal between another film, War 2, and IMAX for a specific release period. The source emphasized that no other Indian film was supposed to be shown in IMAX during that time frame. The mention of IMAX on Coolie’s poster without formal approval from IMAX has caused a stir within industry circles.
Furthermore, a producer highlighted how meticulous IMAX is about how their brand is represented. They pointed out discrepancies in how Coolie’s makers mentioned D-Box and 4DX formats alongside IMAX on the poster, which may contradict IMAX’s guidelines regarding branding consistency.
The situation raises speculation about whether Coolie will indeed have an IMAX release despite lacking official confirmation. A regional source offered insight into potential negotiations between Coolie’s team and IMAX to secure an agreement for the movie’s screening in IMAX theaters.
However, conflicting interests come into play with Yash Raj Films’ exclusivity deal for War 2’s release in IMAX format. This conflict could lead to complexities regarding Coolie’s potential inclusion in IMAX cinemas or result in non-IMAX screenings even if negotiations are successful.
Despite these controversies surrounding its release format, “
Coolie
” boasts an impressive cast including Shruti Haasan and Upendra among others and is directed by Lokesh Kanagaraj. On the other hand, “
War 2″ features Hrithik Roshan and Jr NTR under director Ayan Mukerji.
As debates continue over Coolie’s adherence to industry standards and potential resolution with IMAX, fans eagerly await updates on how this situation will unfold.
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