The Indian Premier League (IPL) witnessed a significant 12.9% increase in its valuation, soaring to an impressive US$18.5 billion in 2025. The latest study by investment bank Houlihan Lokey highlighted the league’s robust financial growth, solidifying its status as one of the most lucrative sporting competitions globally.
Royal Challengers Bengaluru (RCB), who clinched the 2025 championship title, emerged as the frontrunners with the highest brand value of US$269 million. This victory not only showcased their on-field prowess but also underlined their strong commercial appeal within the IPL ecosystem.
Mumbai Indians and Chennai Super Kings secured the second and third positions with brand values of US$242 million and US$235 million respectively. Meanwhile, Kolkata Knight Riders and Sunrisers Hyderabad rounded up the top five teams with substantial brand valuations.
A noteworthy highlight was Punjab Kings’ remarkable growth trajectory, boasting a staggering 39.6% increase in brand value, reflecting their strategic positioning and market resonance in the IPL landscape.
The 2025 IPL season marked another milestone year for the league, reinforcing its dominance as cricket’s premier franchise competition. With a steady rise from US$15.4 billion in the previous year to US$18.5 billion in 2025, the IPL has consistently demonstrated robust financial performance and unwavering popularity among fans worldwide.
Houlihan Lokey’s analysis underscored the league’s massive viewership across digital platforms and television broadcasts throughout the season. Spectacular numbers were recorded during key moments like JioStar’s opening weekend garnering 1,370 million views along with Star Sports attracting 253 million unique TV viewers during critical matches.
The highly anticipated final match that saw RCB emerge victorious witnessed a record-breaking 169 million TV viewers tuning in—the highest ever audience for a cricket match in India—a testament to IPL’s unparalleled entertainment value and widespread appeal across diverse demographics.
“The IPL continues to set benchmarks in sports business,”
remarked Harsh Talikoti from Houlihan Lokey, emphasizing how franchise valuations have soared while media rights deals have reached unprecedented levels. He further added that
“the league’s ability to attract global investors reflects its premier status.”
Furthermore, Tata Group’s substantial investment through an extended sponsorship deal exemplifies not only confidence in the league but also highlights its immense commercial viability and long-term sustainability within the sports industry.
Looking ahead, RCB could potentially undergo ownership changes with reports suggesting discussions around Diageo considering selling part or all of their stake at a valuation reaching up to US$2 billion—an indicator of IPL franchises becoming coveted assets commanding significant market interest beyond just sporting success.
As cricket continues its global expansion trajectory, fueled by innovations like OTT platforms and diversified revenue streams, it is evident that the IPL stands at the forefront of shaping cricket’s future landscape on a global scale—acting as a catalyst for transformative change within this beloved sport.
