July 9, 2025
Africa Trending

Kenyas Ruto faces tough task taming protests and winning over Gen Z

Protesters in Kenya have taken to the streets, facing police crackdowns as they chant the rallying cry “Ruto wantam”, signaling a demand for President William Ruto to serve only one term. Ruto, who came into power promising to uplift the poor and address police brutality, is now grappling with growing discontent fueled by high living costs, corruption, and human rights abuses. The mounting dissatisfaction among the populace poses a significant challenge to his aspirations for re-election in 2027.

As the country gears up for the 2027 elections, analysts emphasize the importance for Ruto’s administration to not only fulfill its economic pledges but also to adopt a more conciliatory approach to resonate with a younger, more educated demographic. Mucahid Durmaz, a Senior Africa Analyst at risk intelligence firm Verisk Maplecroft, highlights that economic hardships and allegations of police violence present formidable obstacles to Ruto’s re-election bid.

Recent anti-government protests, which resulted in 31 fatalities, underscore the deep-seated grievances shared by many Kenyans. The protesters, comprising a significant number of young individuals, are driven by economic hardships, escalating prices, and a desire for governmental accountability. Festus Muiruri, a 22-year-old protester, reflects the sentiments of many when he expresses the need for their voices to be heard.

Ruto’s government has been criticized for its sluggish response to public discontent, with instances such as backing down on proposed tax hikes only after facing intense public pressure. The interior minister’s characterization of protests as a “coup attempt” reveals the administration’s confrontational stance towards dissent.

Unlike previous generations, today’s young Kenyans, often referred to as “Gen Z,” are more assertive and tech-savvy, leveraging social media to mobilize and advocate for change independently of traditional political structures. This generation, benefiting from improved access to education, is demanding economic opportunities and political reforms, posing a significant challenge to Ruto’s leadership.

The tragic death of blogger Albert Ojwang while in police custody served as a catalyst for heightened protests, shedding light on the administration’s repressive tactics. The government’s heavy-handed response to demonstrations has not only incited public outrage but also unsettled investors, leading to a decline in business confidence and economic disruptions.

Despite the prevailing disillusionment, Ruto’s political dominance and the lack of a cohesive opposition have solidified his position for the time being. By incorporating former Prime Minister Raila Odinga into his government and focusing on social spending and youth employment initiatives, Ruto aims to bolster his chances for a second term. However, critics warn that a disconnect between the government and the youth population could jeopardize his re-election prospects.

Javas Bigambo, a political commentator, underscores the urgency for the government to bridge the gap with young voters and address their concerns to avoid being labeled as “wantam.” The need for dialogue, inclusivity, and responsive governance emerges as crucial elements for Ruto’s administration to navigate the current tumultuous political landscape in Kenya.

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