The Melon Music Awards (MMA) is in the spotlight as preparations are underway for its much-anticipated annual ceremony. Recently, on July 9, Kakao Entertainment made a thrilling announcement that the 17th edition of the prestigious Melon Music Awards is scheduled to take place on December 20 at the iconic Gocheok Sky Dome in Seoul.
For K-pop enthusiasts and industry insiders alike, the Melon Music Awards hold significant importance. This grand event determines its winners through a meticulous selection process that considers various factors such as Melon’s yearly streaming data, user votes, and evaluations by music experts.
In an interesting twist this year, there have been adjustments in the criteria for the main “TOP10
” category. Previously dominated by streaming data with a minor influence of fan votes, the evaluation breakdown now allocates 60 percent to streaming data, 20 percent to fan votes, and another crucial 20 percent to expert assessment. This change reflects an evolving landscape in music consumption patterns observed on Melon.
According to Kakao Entertainment’s statement regarding these modifications: “
Music consumption on Melon has diversified. We aim to spotlight the artists who truly defined the year by analyzing the most loved songs based on a variety of factors, including popularity, impact, and overall quality.
”
Moreover, Kakao Entertainment has introduced another significant alteration concerning ticket reservations for this gala event. Access to tickets will now be exclusively available to paid subscribers of Melon platform—an adjustment aimed at rewarding loyal members while ensuring fair access without unauthorized channels interfering with bookings.
Explaining their decision further, Kakao Entertainment emphasized: “
We aim to protect members’ rights by preventing reservations through unauthorized channels and enabling more customers to enjoy the premier K-pop award show.”
As fans eagerly await updates and revelations leading up to this star-studded affair celebrating musical excellence and artistry within K-pop culture; it’s evident that anticipation is running high among aficionados worldwide.
Stay tuned for more exciting announcements from Melon Music Awards 2025—a night where top talents shine brightly under one sky!
