Mark Zuckerberg’s Presence at Prada Sparks Speculation

Speculation is rife about a potential collaboration between Meta and Prada after Mark Zuckerberg, the CEO of Meta, and his wife Priscilla were seen attending Prada’s Fall/Winter 2026 Fashion Week show in Milan. The tech mogul was spotted sitting next to Lorenzo Bertelli, Prada’s chief merchandising officer, leading many to wonder if a new line of Prada-branded AI glasses is on the horizon.

Background on Meta’s Venture into Smart Eyewear

Meta’s journey into the realm of smart eyewear began with its collaboration with EssilorLuxottica, the company behind Ray-Ban. Together, they launched Ray-Ban Stories, a line of AI-integrated eyewear that debuted to significant interest. The collaboration has proved fruitful, with EssilorLuxottica reporting sales of over 7 million AI glasses in 2025, a substantial increase from 2 million the previous year. These figures encompass both Ray-Ban Meta and Oakley Metaglasses, which cater to different segments of the market.

Prada’s Ten-Year Licensing Deal with EssilorLuxottica

Adding fuel to the rumors of a Prada-Meta collaboration is the recent renewal of the licensing agreement between Prada and EssilorLuxottica. This contract, which extends the partnership through 2030 and allows for further renewal until 2035, positions Prada well for a potential entry into the smart eyewear market alongside Meta.

The Potential Impact of Prada AI Glasses

Introducing Prada AI glasses could mark Meta’s entry into the luxury fashion market, a niche that its previous eyewear partnerships have not yet explored. By aligning with a prestigious fashion brand, Meta could elevate its brand image and appeal to a more style-conscious consumer base. This venture could also strengthen Meta’s position in the burgeoning market of wearable technology.

Concerns Surrounding Surveillance and Privacy

Despite the potential benefits, the introduction of AI glasses under Prada’s brand raises concerns about privacy and surveillance. In recent years, there has been growing consumer resistance to surveillance devices, as evidenced by the backlash against smart home technologies like Ring doorbells and Flock cameras. There is apprehension that AI glasses could face similar scrutiny, especially if they incorporate features like facial recognition. A recent report by The New York Times highlighted these concerns, prompting developers to create apps that alert users if someone nearby is wearing AI glasses.

Conclusion

While the prospect of Prada-branded AI glasses is tantalizing, it remains to be seen how Meta will navigate the challenges associated with privacy and consumer acceptance. If successful, this collaboration could set a new standard in the intersection of technology and fashion, offering a glimpse into the future of wearable tech.

Originally reported by techcrunch.com. Rewritten by 360DailyTrend editorial staff.