Sama recently celebrated a significant achievement – the successful recertification as a Certified B Corporation, solidifying its dedication to not only profit but also purpose. This milestone showcases Sama’s commitment to upholding high standards of social and environmental responsibility.
The company received an impressive overall B Impact score of 118.4 from B Lab, a substantial increase from its initial certification score of 98.5 back in 2020. This remarkable progress underscores Sama’s advancements across various areas such as governance, workforce development, community impact, and environmental stewardship.
Exceeding the requirement of scoring over 80 points in the rigorous B Impact Assessment is no small feat. It demonstrates Sama’s proactive efforts to make a positive difference beyond conventional business practices. By more than doubling the median score of typical businesses, Sama exemplifies what it means to be a leader in sustainable and ethical business operations.
Annepeace Alwala, Vice President – Global Service Delivery at Sama expressed joy over the recertification by stating,
“We are thrilled to receive this recertification… It reflects our continued investment in supporting and developing our staff through financial security, health and safety, wellness, and career growth.”
B Corp Certification is not merely a badge but a testament to an organization’s holistic approach towards decision-making that considers all stakeholders involved. Companies like Sama play a crucial role in shaping an economy that prioritizes fairness, inclusivity, and sustainability.
In addition to the recertification milestone, Sama unveiled its highly anticipated 2024 Annual Impact Report. This comprehensive report outlines the significant progress made by the company across key environmental initiatives while also highlighting strides in social welfare and governance practices.
Since commencing operations in Kenya back in 2008, Sama has positively impacted over 69,595 individuals through training programs and employment opportunities. Moreover, their investment exceeding Ksh.11.3 million in scholarships underscores their commitment to fostering education and skill development within communities they serve.
The launch of professional development initiatives coupled with mentorship programs signifies Sama’s dedication to nurturing talent within regions like Kenya and Uganda. Such strategic initiatives create pathways for emerging leaders while reinforcing existing knowledge among senior professionals.
Furthermore, by reducing carbon emissions by 17.1% compared to their baseline year of 2023, Sama has demonstrated tangible progress towards achieving Science Based Targets initiative (SBTi) validated targets. The transition to renewable energy sources played a pivotal role alongside measures targeting employee commute emissions and curbing business travel-related emissions.
Notably recognized as one of the top three Inspiring Workplaces across the Middle East and Africa in 2025 highlights Sama’s unwavering commitment towards creating an inclusive work environment that fosters diversity and empowers women employees.
As Annepeace Alwala rightfully mentioned during her statement regarding the recertification process at Sama:
“This recognition also underscores the meaningful impact we are making on the environment… creating sustainable economic opportunities.”
By consistently setting higher benchmarks for corporate responsibility while delivering unparalleled positive impacts on society at large – companies like Sama continue paving the way for a more conscientious business landscape.
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