Get ready for a ‘hot ghoul summer’ as Summerween makes a spirited return this year. It’s not just about Halloween anymore; brands like Walmart and Lego are diving headfirst into the trend, bringing spooky vibes to your sunny days.
The phenomenon of Summerween first emerged from a 2012 episode of Disney’s Gravity Falls but has since evolved into a full-blown cultural movement that is reshaping consumer behavior. Last year alone, nearly half of shoppers in the US were already snapping up Halloween-themed items before October even arrived – a significant jump from just a few years prior.
With consumer spending on Halloween doubling over the past decade to reach billions of dollars, it’s no wonder that major retailers are capitalizing on this growing trend. Michaels, known for its arts and crafts offerings, is ramping up its Summerween collections with bigger and bolder releases, catering to the increasing demand for seasonal decor and accessories.
Stacey Shively, Michaels’ chief merchandising officer, expressed excitement about their expanded lineup this year by stating,
“We’re going bigger and bolder than ever before.”
The retailer saw tremendous success with its Summerween collection last season and aims to keep the momentum going with more enticing products.
Walmart isn’t missing out on all the fun either. The retail giant recently introduced “Summer Frights
” product lines in select stores nationwide. Marlena Bond, Walmart’s vice president of seasonal products, highlighted how they view Summerween as an enjoyable and budget-friendly way for customers to engage with current trends. From ghost-shaped cookie cutters to quirky graphic t-shirts proclaiming “
hot ghoul summer,” Walmart is embracing the whimsical spirit of Summerween wholeheartedly.
Lego enthusiasts can also look forward to some eerie additions to their building sets soon. With plans to unveil four spooky creations on August 1st – including a haunted mansion and Halloween-themed wreaths – Lego is tapping into the festive energy surrounding Summerween.
However, behind these cheerful displays lies a more serious concern: tariff pressures impacting retailers’ bottom line. The looming threat of increased costs due to tariffs has prompted companies to rethink their strategies for seasonal merchandise like Halloween goods. By launching Summerween products earlier than usual or extending sales into June, businesses hope to mitigate potential financial burdens caused by tariff uncertainties.
As we gear up for another round of summer chills and thrills with Summerween gaining momentum across various sectors…
