The Premier League faced a minor setback in the 2024/25 season as NBC witnessed a dip of seven percent in average viewership, marking the lowest turnout for the US network since the 2021/22 campaign. The broadcaster reported an average audience of 510,000 viewers per match window, signaling a slight decline compared to previous seasons.
Total Audience Delivery (TAD) figures revealed this decrease, with viewers spending approximately 14 billion minutes consuming Premier League coverage on NBCUniversal platforms in both English and Spanish. Despite the drop in overall viewership, there were still notable highlights throughout the season that garnered significant attention from fans.
Amongst these highlights was Manchester City’s impressive opening weekend victory against Chelsea on August 18th, which attracted a substantial audience of 1.8 million viewers across both NBC and Peacock platforms. Additionally, viewer engagement remained strong as fans streamed over four billion minutes of Premier League matches during the season—a trend that has been consistent for two consecutive years.
NBC Sports’ social media presence also experienced positive growth, with a noticeable increase in impressions for Premier League posts, video views, and overall engagement. The network’s YouTube channel continued to be a popular destination for fans, accumulating over 180 million views during the season and amassing an impressive total of 1.2 billion minutes watched.
Despite the slight decline in viewership numbers, English soccer remains a powerhouse for NBC and its streaming service Peacock. With all 380 games available on Peacock for fans to enjoy, English soccer continues to attract a dedicated following in the US market.
In light of these developments, industry
experts emphasize that despite fluctuations in viewership numbers from season to season, the enduring popularity of English soccer in America remains unwavering.
As one analyst notes:
“The Premier League holds a special place among American sports audiences due to its rich history and competitive nature.”
Looking ahead, NBC’s ongoing contract with the Premier League is set to continue until at least the conclusion of the 2027/28 campaign—an agreement that solidifies their status as key broadcasters of English soccer in the United States.
As we await the start of yet another exciting season kicking off on August 16th this year, it’s clear that despite minor fluctuations in viewership statistics each year—English soccer continues to captivate audiences across America and remains a cornerstone of NBC Sports’ programming lineup.
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