Apple Music has announced a new partnership with music identification app Shazam, offering users in South Africa and Nigeria the opportunity to access Apple Music for free through a dedicated link.
The promotion, which includes popular hashtags such as #PerfectMatchXtra and #TheLastOfUs, aims to boost music streaming in these African markets, particularly among fans of the K-pop group SEVENTEEN..
Shazam, known for its ability to identify songs through audio recognition technology, has become a popular tool for music lovers worldwide.
By integrating Apple Music into its platform, Shazam seeks to enhance the user experience and drive engagement among its diverse user base, which includes a significant following in Africa..
The trending topic of ‘Sacrifice’ in South Africa and Nigeria reflects the growing influence of digital music consumption in these countries.
As streaming services continue to gain traction in Africa, partnerships like the one between Apple Music and Shazam play a crucial role in expanding access to a wide range of music content, catering to the diverse tastes of African listeners..
This collaboration not only provides users with a convenient way to discover and enjoy music but also highlights the evolving landscape of the music industry in Africa.
With the rise of streaming platforms and digital innovations, the partnership between Apple Music and Shazam sets a positive precedent for future collaborations that can benefit both artists and audiences across the continent, contributing to the vibrant music ecosystem in Africa..
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